Case study
Moving from flat 2D product photos to interactive 3D models and web-based augmented reality.
E-commerce · 3D visualization · Augmented reality
Kumtel Home Appliances is a leading brand in built-in sets, ovens, heaters and small appliances across Turkey and international markets. As part of its digital transformation strategy, it moved product presentation on e-commerce platforms from classic 2D photography to interactive photorealistic 3D models and web-based augmented reality (WebAR) experiences.
2D photos in traditional online stores fail to convey product dimensions, the volume they occupy and real material texture in context. For built-in kitchen appliances especially, hesitations like “will it fit my counter?” or “how will it look with my kitchen color?” raised cart abandonment, while wrong size choices drove returns. The brand needed a fast, high-performance visualization layer that required no app download.
Millimeter-accurate photorealistic 3D digital twins were built from detailed product references of the flagship catalog. App-free WebAR let shoppers try products at true 1:1 scale in one tap from a mobile browser. A WebGL 3D engine with real-time lighting, running at 60 FPS across devices, was integrated into the e-commerce stack with zero code overhead.
Observed performance after integration: conversion rate rose on 3D and WebAR-enabled product pages; true-to-scale in-room try-on reduced size-related returns; time on page increased and engagement grew.
3D digital twin production from product references
Mobile-friendly polygon and texture optimization
App-free WebAR (iOS Quick Look & Android Scene Viewer) integration
Live store integration and analytics tracking
Visuals
First step
One product goes live in 3D and AR with measurement in place. The catalog decision follows the data.
